PRICE DISCOUNT, SALES PROMOTION DAN BONUS PACK TERHADAP IMPULSE BUYING PADA PT MATAHARI DEPARTEMENT STORE MAKASSAR

  • Orfiyanny S.Themba STIEM Bongaya Makassar
Keywords: Price discount, sales promotion, bonus pack, impulse buying

Abstract

The purpose of this research is to know the simultaneous and partial influence between price discount, sales promotion and bonus pack to impulse buying. As  quantitative research, a survey method using a questionnaire was used. The sampling technique was  purposive sampling and accidental sampling. The population  in this research someone that were buying in PT Matahari Departement Store, Tbk Makassar. The  sample was 90 respondents. Methods of data analysis using is descriptive analysis and multiple regression techniques. The results showed that price discount, sales promotion and bonus pack influenced positive and significant on impulse buying.

Published
2019-06-29